Entrepreneur Bootstrapping Business Idea – Become an Apartment Finder or Broker

People rent apartments in every city in the country. As an apartment finder, you will be hired by the person looking to rent. They will pay you a fee for finding them a place with certain specifications and you will make appointments.

The success of this position will vary depending on where you live. The bigger the city, the more chance you have for success. In New York, it is almost a necessity to have an apartment broker, and they get thousands of dollars for finding them.

You may also get referral fees from the apartment buildings themselves. There are multiple ways that you can organize this business, but you will need a steady stream of people to make it worthwhile.

You may get referrals from other states that are looking to relocate and for that  you will need a high quality website that explains the entire process and tells people who you are and how they will be treated. Your website should contain a customer survey that the person can fill out, listing their wants, location, and price range. This way you will not need to interview each person on the phone and waste valuable time.

You can create a niche for yourself, renting only to students, the affluent, or just relocations. Once the rental agreement has been signed, you get paid and the living situation is no longer your problem. It will be between the tenant and landlord at that point. However, it will be critical that you do not recommend bad landlords to people, or you will lose your credibility.

You will need to know who to ask for all of their inside information. Try to be the first one to find out when an apartment opens up, so that you can create a name for yourself. Keep an updated mailing list, since you will know where all of you clients live and how long their rental agreements are. When it get to be 3 months form the end, start marketing them with reminder emails, asking if they want to move somewhere else.

Atlanta Apartment Brokers

The real estate industry in Atlanta is very well organized and governed by several laws. Real estate brokers have an excellent presence in the industry. They provide invaluable service to buyers, sellers, tenants, and landlords. Brokers are the medium that brings these two disparate groups together. They charge a commission for their services. Brokers maintain a record of houses available in their area of operation and offer services like showing the property, evaluating it, arranging for contacts for mortgages and the like. People generally leave their details with real estate brokers and they contact you when property that suits your specifications comes up for sale/purchase/rental.

Real estate brokers in Atlanta are required by law to possess a license and to get it upgraded at regular intervals. To do this they have to pass an exam. This reassures a prospective buyer/seller/landlord/tenant that he/she is dealing with a qualified person who knows his job. As any kind of malpractice can result in their licenses being revoked it is highly unlikely that one will be cheated by a broker. When property is bought and sold it is the seller who pays the broker’s commission.

From the broker’s point of view positive feedback from people who have used his services can get him new clients. In addition to this if brokers take up membership with organizations like National Association of Realtors and Association of Real Estate License Law Officials and the like, it can go a long way in helping them further their career.

Real estate brokers can be easily contacted through their Web sites. A little time spent browsing through apartment Web sites on the Internet will bring you rewarding results. It will equip you with information regarding the various options open to you and it will lead you to the broker who can get you what you want.

Introduction to the Ways You Can Rent an Apartment in New York City

In New York City, almost 66% of all residents are renters, according to the 2000 US Census. This equates to an average vacancy rate of about 3% at any given time. Because there is always intense competition for housing space, the rental market in the New York area has characteristics you won’t find anywhere else in the US.

This brief article will introduce you to the various ways that most people look for rental apartments in New York City.

The Role of Brokers… It has been traditional in New York for renters to use the services of a broker to find their apartment. This is because unlike most places in the US, landlords in New York City rarely advertise their vacant apartments. They don’t have to spend their money on ads because real estate brokers are happy to assume that expense in exchange for being able to collect a hefty brokerage fee from the renter when a lease is signed. (It is illegal for an apartment owner to charge a fee to rent his/her own apartment.)

Most NYC brokers do not share their rental listings with other brokers because there is no true Multiple Listing Service (MLS) in New York for rentals that all brokers belong to. As a result, the market is extremely fragmented. Using the services of a broker to find an apartment is no guarantee that you will ever truly know about all the apartments on the market that fit your price, neighborhood, and size desires. Also keep in mind that if a NYC broker finds you an apartment, you will most likely have to pay a broker’s fee (commission) equal to about 15% of the first year’s rent. That’s almost two month’s of rent! Ouch!

FACTOID: Rental brokers tend to specialize in one limited area because New York is a big city and it takes too much time to go to all NYC area neighborhoods with potential renters. The broker’s convenience is more important than your convenience because Time = Money. Therefore, a broker will expect you to limit your apartment search to the neighborhoods closest to the broker’s office.

Because Time = Money to a broker, you’ll be shown a few apartments within the broker’s territory and will be expected to choose the least objectionable one. If you still haven’t found a home after a few days of service, a broker will lose interest and move on to a more urgent client. After all, brokers don’t get paid to show you apartments. They only get paid when one of their clients rents an apartment from them. Their job is to sniff out the most desperate renters, the renters who absolutely need an apartment TODAY. That’s the only type of client guaranteed to pay a broker!

About using “Free” Websites…

Budget-conscious renters like Craigslist.org and other free sites because there’s no registration fee to access the data. You can browse through perhaps hundreds of ads in Craiglist, with many of them sounding so sweet and tempting. But that’s the problem! You might indeed find many apartment listings with too-good-to-be-true rents, and guess what they ARE often too good to be true.

More likely you will find that most of the posted listings are from brokers, whether disclosed or not. So the “free website” becomes merely a way to channel potential renters to brokers. Brokers need to make their phones ring with potential renters. What easier way to do that than by making up listings that are enticing, then placing them where all can see them? You’ll make the call, and often enough, wind up paying a broker to find you an apartment. What did you gain by going to a “free” website? It seemed like a great way to find a “no broker fee” apartment, but you got caught in the trap.

There’s got to be a better way!

The Subscription way to find an apartment. A superior model…

What you want to do is find an apartment rental website that does the following:

1. Does not take any broker listings at all, only listings directly from landlords, owners, and managing agents.

2. Can guarantee its users that all listings are 100% No Broker Fee.

3. Has listings updates 7 days per week, and

4. Customer Support for any question or concern without any bias.

Doesn’t this just “feel” like the right way to find an apartment?

There are several such websites in New York, but only one that stands out because of the user testimonials and the yelp testimonials. It is the one that’s been around the longest (since 1995) and is the largest by traffic and usage. I’ll let you look in the “about the author” section to see which one I’m talking about.

There is so much more to say on this topic that can’t possibly be addressed in this article. To find out more on renting in New York, I highly recommend a free guide to renting called ” The Essential Guide for Smart Renters “. It’s got 20 pages of the best information to renting in New York today, even if you have credit problems, need a guarantor for your lease, or use government programs. You can find “The Essential Guide for Smart Renters” on RDNY.com’s website.

Good luck in your apartment search!